News and thought pieces from Route
Outdoor ads are green Low CO2 emissions They also went brat
Sustainability in advertising is a big focus for advertisers and media owners, and this report can help to inform choices when it comes to a brand’s sustainability efforts.
Route's Marketing & Insight Manager, Eda Incekara, introduces Route's Q3 2024 release data and explores Liverpool's dynamic OOH advertising, highlighting key locations and insights from Anna Hunter of Open Media.
TFL Contracts Decisions have now been made As you were, go sell
This week, TFL announced the award of their OOH contracts across bus, underground stations, tube and tram carriages and bus shelters.
Taylor Swift's return to London for her Eras tour presented a huge opportunity for advertisers to target her large and high-spending fanbase, with Swift-linked locations across the city offering prime OOH advertising potential.
Route's Marketing and Insight Manager, Eda Incekara, takes a closer look at the digital out-of-home (DOOH) inventory around the iconic SW19 Centre Court.
