Route’s audience data combines into a huge dataset that gives analysts insight into the performance of out of home campaigns in terms of generating audiences. The data enables users to combine inventory, define campaign durations, assign different spot schedules (for digital inventory) and to profile by different target audiences.
In order to dive into the depth of the data an additional software licence is required beyond your Route subscription.
There are four providers of software which analyse Route data. Beyond this there is also an API which enables the greatest flexibility.
The software packages are:
• Aureus – produced by Kinetic (Group M)
• Data Forwards
• Purl – produced by Knitting Media
• Quantum – produced by Telmar
Beyond this the Route API is managed and operated by AdWanted.
Please contact us for further details.
