Find out who does what at Route, and get in touch
Chief Executive Officer
Appointed in July 2022, Denise leads the team at Route. She was most recently the Director of Research and Insight at Newsworks. She has deep expertise in media research, having previously held roles as Chief Insight Officer at Havas Media Group and Head of Research at Starcom, as well as being an IPA Fellow. Denise has co-authored two books for the IPA: How to Evaluate the Effectiveness of Communications Plans and From Integration to Orchestration.
Denise in data:
32: years in media
12: times watched my favourite programme (Downton Abbey – all 6 series!)
8: years lived in Salisbury
3: number of bicycles I own
2: children (Ethan and Lexi)
Countless: number of cakes baked
Non-Executive Chair
In post since 2018, Katherine is responsible for maintaining Route’s independence and its impartial approach. She began her career in media planning and was board director at AMV.BBDO and PHD. Her passion for using qualitative research to develop media strategies led to a full-time freelance research role for ten years across a range of B2B and B2C clients.
Katherine in data:
89: days spent in France last year (one short of the permitted 90)
38: years in media (clearly started whilst at school!)
14½: year-old terrier, Dylan
5: operations, 6 cycles of chemo and 21 radiotherapy sessions in 2014 to see off one nasty tumour, successfully
2: children, Lucy and Eddie
1: son-in-law, Andy; 1 daughter-in-law-to-be, Lois
0: alcoholic drinks since 2018
Chief Strategy Officer
Euan is responsible for ensuring things run on time while conducting analysis and communicating insights from the data. His role is to help keep Route relevant and ensure it remains current and accessible in the minds of stakeholders. At Route since 2016, Euan held previous director roles at Kantar Media and Crowd DNA.
Euan in data:
20: years worked in media research
702: miles from ‘home’
1,177 days: longest run streak (28/12/2018 – 18/03/2022)
2: Children [Mabel and Murdo]
1: number of boys called Murdo born in England or Wales since 2016
Too many: hours spent “managing” NFL fantasy football teams
Chief Information Officer
Ian has worked at Route (and its previous incarnation Postar) since its inception. He is responsible for Route’s data strategy, data security, tech stack and ensuring the models and data meet the highest standards.
Ian in data
12: years lived in Clerkenwell
12: guitars
240: kg deadlift
2: European band tours
1: child (Asha)
1: wife (Kali)
Marketing and Insight Manager
Eda joined Route in November 2023 in a new role focusing on expanding Route’s insight resource. She helps to decode nuggets from the data and spread the word of Route to a wider audience. Previously a Senior Research Associate at Veris Insights, Eda has a degree in Neuroscience and Psychology from Johns Hopkins University and brings analysis and visualisation skills to Route.
Eda in data:
32: vinyl records acquired
30: miles hiked in Utah
10: years of drumming
6: water bottles lost
4: cities lived in
Countless: hours playing FIFA
Data Engineer
Aidan joined Route in September 2023 from CCData to fill a newly created role with a remit to help automate, wrangle and surface Route’s audience data in the most accessible manner. He holds a Masters in Data Science and has expertise in programming and cloud computing.
Aidan in data:
4792: minutes listening to Tom Waits (source: Spotify Wrapped)
13: years owned my push bike
4: times I’ve tried and failed to get through War and Peace
3: siblings (Catriona, Alex, Freya)
Unspeakably large: number of coffees drunk per day
Technical Consultant
Katherine has worked with Route since 2011, overseeing fieldwork, modelling and validation. She is an independent consultant specialising in media audience measurement. With almost 40 years of industry experience, she also publishes overviews and papers on audience measurement, including an annual report for European Media Research Organisation (EMRO).
Katherine in data:
21: age I joined my first JIC
58: Brewer Street, address of my favourite restaurant
2: degrees coldest water I’ve dipped in
2002: year my twins were born, Ellie and James
0.698: love a probability, you’ll have to guess this one
PA to CEO
Sally has worked with Route since November 2022. As well as PA duties she is involved in managing Route’s budget. Sally has many years’ experience in the media industry, dealing with administration for the Media Research Group for over 25 years.
Sally in data:
40: years married!
2: beautiful daughters
1: best ever grandson
1: special Labrador called Nell
2: years lived in Canada and Miami
2059: the year I will be 100
