Audience
Explore weekly reach by environment and demographics
Audience research for out-of-home in Great Britain
Route is the Joint Industry Currency providing gold standard audience data for adults aged 15+
Route is the Joint Industry Currency providing gold standard audience data for adults aged 15+
Advertising. It's only effective when it's seen.
Our data goes beyond simply measuring opportunities to see each ad... instead, it reports who actually sees them
Route, the official source of out-of-home (OOH) audience data since 2013, has today announced that it has appointed Ipsos and Adwanted to collect, process and output audience data for Great Britain’s OOH medium.
Elizabeth Line OOH inventory is now on Route! We're now measuing 763 OOH frames across 9 Elizabeth Line stations in Central London. These frames collectively deliver about 60 million impacts per week.
