Soho Square is a wonderful little park right off busy Oxford Street. I sometimes eat my lunch there, dodging pigeon droppings as I try to find a place to sit. Beneath this serene park, however, lies something marvellous: the epitome of 21st century engineering, the Tottenham Court Road Elizabeth line station. This station’s out-of-home (OOH) inventory, along with eight other Elizabeth Line stations in Central London, is now being measured by Route.
These stations include:
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Paddington
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Bond Street
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Tottenham Court Road
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Farringdon
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Liverpool Street
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Whitechapel
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Canary Wharf
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Custom House
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Woolwich
Since its opening in May 2022, the Elizabeth line has been a driver of economic growth for London. According to Transport for London (TfL), the line has carried 500 million passenger journeys in the last two-and-a-half years, and it has spurred the development of over 55,000 new homes and supported the creation of 378,000 jobs between 2017 and 2022. With forecasts suggesting that passenger journeys will grow by 8% between 2024 and 2025, the line plays a pivotal role in shaping the capital’s growth in the coming years.
According to our newest release, Q4 2024 (R53), the inventory measured in these nine stations includes 763 frames, all owned by Global, delivering a total of about 60 million weekly impacts. The station with the highest number of weekly impacts delivered is Liverpool Street station, at 11.3 million. Canary Wharf, at 168, has the highest number of frames.
See below a dashboard of all Elizabeth line OOH inventory measured by Route:
For me, the Elizabeth line has been especially great for my commute to Route Towers, though I could do without the delays due to faulty tracks, always consistently near Acton Main Line. Thanks to the Elizabeth line, I can live right by Heathrow and get to Route Towers in under an hour on a relatively comfortable train ride, though the journey back home during rush hour at Tottenham Court Road is a completely different story!
However, this is just the beginning. There is great potential for reaching even larger audiences as there are 32 remaining stations that have no or very limited OOH inventory. My home station, Hayes & Harlington, for example is one of the busiest Elizabeth Line stations in London but remains untapped for OOH advertising. As housing developments continue to rise around the West London and East London, passenger journeys are likely to increase as well.
This data marks a new chapter in Route’s audience measurement, helping subscribers better understand and leverage the Elizabeth line’s impact on London’s OOH advertising ecosystem. With Route’s gold standard audience measurement, specialists and media owners can see not just how many people they reach on the Elizabeth line but also how often they can connect with audiences in these highly trafficked spaces.
