News and thought pieces from Route
Route, the official source of out-of-home (OOH) audience data since 2013, has today announced that it has appointed Ipsos and Adwanted to collect, process and output audience data for Great Britain’s OOH medium.
Elizabeth Line OOH inventory is now on Route! We're now measuing 763 OOH frames across 9 Elizabeth Line stations in Central London. These frames collectively deliver about 60 million impacts per week.
Route Marketing & Insight Manager, Eda Incekara's account of Adwanted's Future of Media event.
Route at the Inside Out of Home event hosted by ISBA at its Covent Garden offices on 20 March
Route invites pitches for a new measurement solution for out-of-home which will automate things even more
