News and thought pieces from Route
Out of home adverts More than viewable, they're viewed Impact the people
Unlike other media Out Of Home is not measured on the basis of people having an opportunity to see the advertising being broadcast to them.
Location matters Add audiences from Route Make profit increase
The requirement for accountability in ad spend has never been higher and with this we see the continued rise and rise of marketing mix modelling to help demonstrate return on investment.
Outdoor ads are green Low CO2 emissions They also went brat
Sustainability in advertising is a big focus for advertisers and media owners, and this report can help to inform choices when it comes to a brand’s sustainability efforts.
Route's Marketing & Insight Manager, Eda Incekara, introduces Route's Q3 2024 release data and explores Liverpool's dynamic OOH advertising, highlighting key locations and insights from Anna Hunter of Open Media.
TFL Contracts Decisions have now been made As you were, go sell
This week, TFL announced the award of their OOH contracts across bus, underground stations, tube and tram carriages and bus shelters.
