News and thought pieces from Route
Route, the official source of out-of-home (OOH) audience data since 2013, has today announced that it has appointed Ipsos and Adwanted to collect, process and output audience data for Great Britain’s OOH medium.
Elizabeth Line OOH inventory is now on Route! We're now measuing 763 OOH frames across 9 Elizabeth Line stations in Central London. These frames collectively deliver about 60 million impacts per week.
Bumpin that bumpin that bumpin brat was everywhere in 2024. With the help of bold creative and marketing, Charli's campaign for her new album brat, combining OOH with social media, created a positive feedback loop that drove emotional connection, increased visibility, and drove online sharing.
Route Marketing & Insight Manager, Eda Incekara's account of Adwanted's Future of Media event.
Out of home adverts More than viewable, they're viewed Impact the people
Unlike other media Out Of Home is not measured on the basis of people having an opportunity to see the advertising being broadcast to them.
Location matters Add audiences from Route Make profit increase
The requirement for accountability in ad spend has never been higher and with this we see the continued rise and rise of marketing mix modelling to help demonstrate return on investment.
