News and thought pieces from Route
Rail performance data has identified the ‘most delayed’ rail stations in Great Britain. Can Route data help brands and planners utilise the delays as part of their media plans?
Route Research’s Chief Strategy Officer Euan Mackay responds to the latest Lumen attention study and asks: does attention need to be grabbed all at once? Or is it as effective built up over time?
Route data points to a solid case for extending the time people have to cross the road, with implications for both safety and out-of-home advertising.
Route invites pitches for a new measurement solution for out-of-home which will automate things even more
Denise Turner discusses new measurement approaches for out-of-home advertising, which include tracking audiences’ different walking speeds.
