News and thought pieces from Route
Bumpin that bumpin that bumpin brat was everywhere in 2024. With the help of bold creative and marketing, Charli's campaign for her new album brat, combining OOH with social media, created a positive feedback loop that drove emotional connection, increased visibility, and drove online sharing.
Amid the digital cacophony, out-of-home advertising stands as an omnipresent force, weaving captivating narratives and driving engagement.
In a Mediatel podcast, our CEO Denise Turner argues that, as measurement takes on an even more important role for advertisers, definitions are important
Rail performance data has identified the ‘most delayed’ rail stations in Great Britain. Can Route data help brands and planners utilise the delays as part of their media plans?
Route Research’s Chief Strategy Officer Euan Mackay responds to the latest Lumen attention study and asks: does attention need to be grabbed all at once? Or is it as effective built up over time?
